Jessica Alba is the mother of two, and while she welcomed her second baby this summer, she is gearing up to give birth to another baby in January – The Honest Company, that is! If there’s anything we know about mothers, we know that they tend to tell people there are things they pay more attention to after becoming a first time mother. The attention to detail in order to protect their child(ren) seems to heighten with each addition to the family. So, how does this apply to The Honest Company? Just what is The Honest Company?

According to the company’s Facebook page, The Honest Company is “a newly created brand that passionately believes that all parents should have access to safer, healthier family products that don’t break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products – especially baby diapers and essentials – is greater than ever.”

Their mission is “to educate, inspire and fulfill the promise of creating an eco-friendly, healthy and sustainable future for our children. By providing an entertaining experience through regular social engagement and world-class service, The Honest Company helps children flourish through safe and honest products. By providing an entertaining experience through monthly social engagement, discovery and world-class service , we help children grow through safe and honest products.”

And so, while the launch happens in January 2012, which isn’t that far away, you can go to the website, www.thehonestcompany.com, and sign up to receive their announcements and have access to their beta version, once it’s ready!

If you have any comments about how you insure the safety of your children, please feel free to comment below!

###